Watch the video below to see why, as a former HVAC business owner, I’d never rely on SEO again.
Built a $5M HVAC Business with SEO. But I Wouldn’t Use It Today.
For years, traditional SEO (Search Engine Optimization) was the go-to strategy for HVAC contractors. Rank at the top of Google, get the leads, grow your business. And for a while, that playbook worked.
In fact, I built my own HVAC company to over $5 million per year in revenue using SEO. We ranked #1 across our entire service area. It was a game-changer.
But if I were starting that same business today?
I wouldn’t touch SEO.
Google Just Changed the Game With AI Overviews
Google has quietly (and not-so-quietly) shifted how search results work — and it’s devastating for anyone relying on organic rankings. 
They’ve rolled out AI Overviews, a feature that generates answers right at the top of the search results using AI. That means:
Your website isn’t shown first — Google’s content is.
Organic listings get pushed down.
Even paid ads are seeing fewer clicks.
According to new data, click-through rates to organic listings are down 61%. Even paid ads are down 68%. If you’re ranked #1, it might not matter anymore — no one is clicking.
SEO Is Becoming a Money Pit
Ten years ago, SEO made sense. Today, it’s a gamble.
We’ve seen HVAC contractors spend $50,000 or more trying to rank — only to have their pages buried beneath Google’s own AI content, map packs, ads, and “People Also Ask” boxes.
Even if you’re doing everything “right,” the odds are stacked against you.
So what’s the alternative?
Why HVAC Companies Are Turning to YouTube Ads
If I were starting an HVAC business today, I’d skip SEO entirely and go straight to YouTube Ads.
Here’s why:
You get in front of homeowners immediately
You control the message and the targeting
You get high-quality leads without waiting months to see results
We recently helped a contractor switch from SEO to YouTube ads, and within 30 days, they saw:
Better leads
Higher contact rates
More jobs closed
Smarter Marketing for HVAC Contractors
If you’re serious about growing your HVAC business, it’s time to stop dumping cash into outdated strategies.
Watch the video above to hear exactly how we’re helping HVAC companies win in today’s market — and why YouTube Ads are quickly becoming the most effective tool in your toolbox.
Want to see what this could look like for your business?
Click here to learn more about our done-for-you YouTube marketing system for HVAC companies